UX & UI.Sony

We demonstrated that how simplicity should be enshrined as the major philosophy during any kinds of human-machine interactions. Only after been simplified will the machine indeed work for the people, not the other way around.


New Workflow

After an intensive testing session with the current design, we figured out a minimal steps of 7 to complete the initialization, which used to be more than 16 steps.

New Iconography

A brand new set of glyphs to match the modern language of the product design of TV.

New UI Kits

New Graphics


The brand new initialization process of minimized steps and improved look and feel.