HMI.Qoros Automotive

We were so lucky back then that Qoros came to us when crappy in-car UI&UX became quite a hot topic to discuss. The task from Qoros is to reimagine the next generation of the instrument cluster within its own language.

Problem Is This

This was how the instrument cluster look like before Qoros approached us, which also reflected the general problems that in-car UI was facing: no hierarchy of information displaying, highly distractive while driving, non-aesthetical.


When designing, we stayed in Qoros car for weeks just to make sure everthing we either distilled or created out of Qoros car speak its unique language.