ID, Graphic Design, Package. Robert Bosch

Around September 2013, Bosch came to us for an innovative solution of its calendar for the coming year, with the requirements of “Premium”, “High-end”, “Brandnew” and
“Long lasting”.


When thinking about how a calendar should look like, mostly, common sense will come into play to visualize as below. Why not go to the origin of it and reimagine a more natural shape, other than just sheer boards and cards.


Been obsessed with those amazing gears, which all have steel to support, why not use a stance bended from a stainless steel bar to single out its elegancy.


The best way to elevate the dignity of a nice thingy is always to wrap it up with a nicer package.